Gus: You named your fake detective agency Psych? Why didn't you just call it 'Hey, we're fooling you and the police department; hope we don't make a mistake and somebody dies because of it'?

Shawn: First of all, Gus, that name is entirely too long; it would never fit on the window. And secondly the best way you convince people you're not lying to them is to tell them you are!